The Nigeria Football Federation has announced a short code — *1945#- which will be used for all campaigns related to Nigeria’s preparation for and involvement in the Russia 2018 World Cup.
The announcement was made at a launch organised with the support of STA Mobile, an IT communications and services company.
According to the Football Federation’s 2nd Vice President, Shehu Dikko, the shortcode would be available for use by all NFF partners, sponsors and suppliers.
He also disclosed that an ‘Official Supporter’ program has been created where corporate concerns not presently in a relationship with the NFF can become a part of the buzz in the build-up to the World Cup.
STA’s Managing Director, Biodun Jagun explained that part of the motivation behind the code was for fans of the Eagles to win trips to the World Cup in Russia.
100 fans of the Super Eagles will win all –expenses paid trips to the 2018 FIFA World Cup finals, in four batches with 25 people leaving during each month between January and April 2018.
The lucky fans will be chosen from the winners of the NFF’s shortcode competition which has also been launched.
“The deployment of this iconic short code *1945# across USSD, IVR, SMS AND WEB platforms is designed to reward the teeming National Team followers and football lovers across the country with a chance to cheer our footballing heroes live in Russia as they take on the best teams from across the globe.”, Jagun said.
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The NFF’s Shehu Dikko also made it clear that the federation is hoping to raise two billion naira to support the Eagles’ participation at the World Cup. If the money is raised, any residue or surplus will be directed towards the federation’s legacy projects.
The Super Eagles will be carrying the hopes of a nation to Russia as they compete in their 6th World Cup. All eyes will be on Russia’s capital city of Moscow on Friday, December 1, where the State Kremlin Palace will host the World Cup draw.
NFF launches short code campaign to take 100 people to the World Cup
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November 28, 2017
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